---
title: When to Use
url: https://docs.kaltura.com/docs/events-collaboration/messaging-api/messaging-when-to-use
---

## When to Use

- **Event communications** — Event organizers sending personalized invitations, reminders, and follow-ups to attendees with dynamic tokens for names, magic login links, and QR codes  
- **Interactive Q&A and audience engagement** — Developers integrating real-time messaging alongside live video events to drive participation and collect audience questions  
- **Automated lifecycle messaging** — Operations teams configuring template-based email workflows triggered by registration, attendance, or content updates with built-in delivery tracking  
- **CAN-SPAM compliant bulk messaging** — Marketing teams sending branded email communications at scale with unsubscribe management, engagement analytics, and per-message delivery status